1. What this policy covers

Peak2Reef (“Peak2Reef,” “we,” “us,” or “our”) operates the website peak2reef.shop (the “Site”) as a central hub that connects visitors to our partner stores and marketplaces. This Privacy Policy explains how we collect, use, and protect information when you visit our Site or interact with our content.

This Policy applies only to peak2reef.shop and any pages we host under this domain (such as About, Contact, and Legal pages). When you click through to other sites (for example, CJ/Wed2C stores, Amazon, Walmart, eBay, Printify-powered shops, or other third-party marketplaces), their own privacy policies and practices apply.

By using the Site, you agree to the collection and use of information in accordance with this Policy.

2. Information we collect

2.1 Information you provide directly

We may collect information you choose to provide, such as:

• Contact information, such as your name and email address (for example, if you contact us or sign up for a newsletter or waitlist in the future).
• Any information you include in messages you send to us (e.g., feedback, questions, collaboration or partnership inquiries).

2.2 Information collected automatically

When you visit the Site, certain information may be collected automatically, such as:

• IP address and approximate location (country/region).
• Device type, browser type, and operating system.
• Pages visited, time and date of visit, time spent on pages, and referring/exit pages.
• Click activity on links and buttons on the Site.

This information is typically collected using cookies and similar technologies (see Section 5).

3. How we use your information

We may use the information we collect for the following purposes:

• To operate, maintain, and improve the Site and user experience.
• To respond to your questions, support requests, or other inquiries.
• To send you updates, newsletters, or promotional messages if you choose to subscribe (you can opt out at any time).
• To analyze traffic and usage patterns, so we can understand which content or links are most useful and improve our offerings.
• To help detect, prevent, and address technical or security issues.

We do not sell products directly from peak2reef.shop and we do not process payments on this Site. Instead, you may be redirected to third-party marketplaces or partner stores, which handle checkout and payment processing under their own policies.

4. How we share information

We may share information in the limited ways described below:

4.1 Service providers and tools

We may use third-party services (such as analytics providers or email service providers) to help operate the Site and communicate with you. These providers only receive the information reasonably necessary to perform their services on our behalf.

4.2 Legal requirements

We may disclose information if required to do so by law or in response to valid legal requests, or to protect the rights, property, or safety of Peak2Reef, our users, or others.

4.3 Business transitions

If Peak2Reef is involved in a merger, acquisition, or other business transfer, information we hold may be transferred as part of that transaction, subject to applicable law.

We do not sell your personal information.

5. Cookies and similar technologies

We use cookies and similar tracking technologies to:

• Understand how visitors use the Site.
• Remember basic preferences (where applicable).
• Support affiliate links and advertising relationships.

Cookies are small files stored on your device. You can manage or disable cookies through your browser settings. If you disable cookies, some features of the Site may not function as intended.

Certain affiliate networks and marketplaces we link to (such as Amazon or other retailers) may also set their own cookies when you click through to their sites. Their cookie practices are governed by their own policies.

6. Links to other websites

The Site contains links to third-party websites, stores, and platforms (including our dropshipping partners, affiliate marketplaces, and print-on-demand providers).

We do not control and are not responsible for the privacy practices of these third parties. When you leave peak2reef.shop, you should review the privacy policy of each site you visit.

7. Data retention

We retain information only for as long as reasonably necessary to:

• Operate and improve the Site.
• Maintain records of communications or subscriptions you have requested.
• Comply with legal obligations or resolve disputes.

When information is no longer needed, we take reasonable steps to delete or anonymize it.

8. Security

We use reasonable technical and organizational measures to help protect the information we collect. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Children’s privacy

The Site is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can take appropriate steps.

10. Your choices and rights

Depending on your location and applicable laws, you may have certain rights regarding your personal information, such as:

• The right to access or update the personal information you have provided.
• The right to request deletion of your personal information, subject to legal or legitimate business needs.
• The right to opt out of marketing communications by using unsubscribe links in our emails or contacting us directly.

To exercise any applicable rights, please contact us at the email address listed below.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the “Last updated” date at the top of this page. Significant changes may be highlighted on the Site.

Your continued use of the Site after changes are posted will mean you accept those changes.

12. Contact us

If you have questions about this Privacy Policy or how your information is handled, you can contact us at:

Email: [email protected]
Alternative contact: [email protected]